With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
Tag: Sprint
Mount Washington billboard twitter war.
Lots happening with the Lamar/Pittsburg dispute over the Mount Washington Banner sign. Lamar changed the sign vinyl. Pittsburg’s Mayor has engaged in a twitter war with Sprint executive Mark Nachman over the issue. Here’s Nachman’s original tweet And then Mayor Peduto got involved. And the war was on. Lamar […]