Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend. The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months […]
SMI reports that the US ad agency out of home spend increased 133% in January 2022 versus January 2021. Ad Agency spending is returning to out of home after a screeching halt during covid. Digital advertising is growing fast. Radio, magazines and newspapers continue to decline. SMI thinks it captures […]
By Rick Bruner, Head of Research, Standard Media Index Ad spend in October, November and December 2021 is likely to increase by double-digits YOY, advancing further the gains that the ad industry had made at the end of last year as it recovered from the Spring of 2020. The forecast […]
