Tag: Signvalue

Lamar vs Link: What Q2 Says About Rural Billboard Economics

  Lamar Advertising and Link Media offer an interesting look at the economics of suburban and rural billboard portfolios. Lamar is the much larger operator, while Link is even more concentrated in smaller rural markets in the Midwest. Their Q2 2026 results highlight one thing in particular: both companies continue […]

Link Media Outdoor Revenues up 3% in 2Q 2026

Here are the financial results for Link Media Outdoor for the second quarter of 2026  sponsored and analyzed by SignValue.  The numbers come from the Boston Omaha 2Q 2026 10Q and investor presentation.   Billboard revenues increased 3% to $11.7 million during the second quarter of 2026 due to increases […]

US Out of Home stocks paying 4% dividends

Here’s a breakdown of billboard public stock dividend yields, sponsored and analyzed by SignValue. Lamar Advertising is a public REIT so must distribute 90% of taxable income.  Lamar has a current dividend yield of 4.2%.  Here’s Lamar Advertising’s dividend yield for the past three years. OUTFRONT Media is a public […]

Dallas Looks to Parks for its Next Billboard Opportunity

By SignValue Dallas’ proposed billboard program is unusual for several reasons. The proposal to the city is coming from the City’s Parks, Trails and Environment Committee. In most markets, parks and environmental interests are more often associated with billboard opposition than billboard development. It also reflects a broader macro trend: […]

What should out of home bad debts be?

Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down.  You can also require customers with weak credit history to personally guarantee the contract or pay in advance. […]

Who’s Well Governed – and Why it May Not Matter

Here’s analysis of the governance of the public out of home advertising companies, sponsored and analyzed by SignValue.  Institutional Shareholder Services (“ISS”) grades public companies on their governance and internal structures.  It assigns a 1-10 ranking (1 good, 10 bad) to the following areas. Audit – Financial auditor independence, accounting […]

OUTFRONT Prices $500 Million Senior Notes at 6%

OUTFRONT has issued a press release announcing the pricing of $500 million in Sr Notes due in 2034.  This post is sponsored and analyzed by SignValue. NEW YORK, June 3, 2026 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly-owned subsidiaries priced a private offering […]

SignValue’s Clear Channel Outdoor at a Glance – March 2026

SignValue has prepared this analysis of Clear Channel Outdoor’s first quarter 2026 financials.   If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

SignValue’s OUTFRONT Media at a Glance – March 2026

SignValue has prepared this analysis of OUTFRONT Media’s first quarter 2026 financials.     If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

SignValue’s Lamar Advertising at a Glance – March 2026

SignValue has prepared this analysis of Lamar Advertising’s first quarter 2026 financials.   If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]