BATON ROUGE, La., July 12, 2021 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired a minority stake in Vistar Media, a leading global provider of programmatic technology for the digital out-of-home sector. Lamar’s […]
Baton Rouge, LA – June 2, 2021 – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. The campaign’s core […]
OAAA’s Mission By: Anna Bager President & CEO, OAAA Click here to view the published article. As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for […]
Anna Bager moderated a CEO panel at yesterday’s OAAA/Geopath conference. Some of the highlights. Lamar Advertising CEO Sean Reilly on the resilience of billboards. Since this time last year I have consistently underestimated our ability to come back. This time last year we were all drawing down our revolvers…things exploded […]
Here are 7 takeaways from day one of the OAAA/Geopath 2021 conference. (1) The recovery is occurring faster than expected, says Sean Reilly, CEO, Lamar Advertising (2) “We learned how to sell other verticals,” Scott Wells, CEO, Clear Channel America on selling during covid. (3) “Covid brought new brands” to […]
Lamar continues to recover from covid with a stronger than exected first quarter. Here are the results of the earnings release and conference call. Revenues declined 8.8% to $371 million. Organic or acquisition adjusted revenues declined 8.2%. Adjusted EBIDTA was down 4.6% to $152 million during the first quarter of […]
The OAAA/Geopath 2021 Conference Agenda has been released. Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]
Some advice from Link Media CEO Scott Lafoy and Lamar CEO Sean Reilly on the benefits of decentralized management taken from In Their Words – Out of Home Executives Talk About Out of Home. Scott Lafoy, CEO, Link Media First and foremost, we’ve been establishing local managers for each of […]
Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). Lamar will own approximately 20% of the LPC. LPC will be managed by members of Lamar’s management team including Ross Reilly, Lamar’s VP of Mergers and Acquisitions who will […]
Brands have a unique opportunity to connect with consumers as they feel the joy and excitement of being outdoors. That’s OUTFRONT Senior Marketing Specialist Kiera Wood commenting on the post pandemic marketing opportunity. You can watch here 90 second video below. OUTFRONT has been running a great series of short […]
