Lamar Advertising CEO Sean Reilly did a 40 minute interview on the November 2022 Business Forum. Billboard Insider enjoyed Reilly’s command of the details and jargon-free talk. Some things Billboard Insider learned: The very first digital billboard We put up the very first digital billboard in 2004. It cost $500,000. […]
Inflation is running at 8.5% for the 12 months ended August 2022. If you aren’t asking for a rate increase when ad contracts renew your out of home company’s margins will shrink. Listen to Lamar Advertising CEO Sean Reilly on last week’s earning call: “We’re coming off of decades of […]
“Our third quarter unfolded as expected” was how Lamar’s Sean Reilly introduced the company’s earnings release. Here are the results from the Lamar Advertising 3Q 2022 financials and earnings call. Revenue increased by 11% to $527 million for the third quarter. Acquisition adjusted revenue increased by 6%. Local revenue increased […]
“We were extremely pleased with our second quarter results, which were even stronger than we had anticipated” was how Lamar CEO Sean Reilly lead off the second quarter earnings call. Here are the highlights from Lamar’s 2nd quarter 2022 earnings release and earnings call. Net revenue increased by 16% to […]
Yesterday we discussed recessions and out of home. Here’s what Lamar CEO Sean Reilly said at the May 2022 JP Morgan conference when an investor asked about how recessions impact Lamar: “I’ve managed through a lot of recessions…In a garden variety recession we are not as cyclical as people think. […]
June 7th, 2022. Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic […]
Baton Rouge, LA – June 2, 2022 – In celebration of Pride Month, and as part of the company’s ongoing support for the LGBTQ+ community, Lamar Advertising is once again sharing a message of acceptance, equality, and tolerance on its national network of digital billboards. Throughout June, Lamar will display […]
Inflation has increased from 1.5-2% annually to 7-8% annually. Take a look at this chart. Source: US Inflation Calculator When you drill down into the numbers you can see that inflation picked up in the last half of 2021 when the last round of covid stimulus vastly expanded the money […]
At this week’s JP Morgan Global Tech and Media conference Sean Reilly gave a short course on how Lamar approaches M&A. M&A We do an awful lot of M&A. Last year we did a little over $310 million in billboard transactions. The average transaction size was $6 million. So it’s […]
Sean Reilly appeared yesterday at the JP Morgan Global Technology, Media and Communications Conference after missing the GO 2022 Out of home media conference with covid. Here are some of his comments. Lamar is setting records We’re on fire. Industry’s on fire. Lamar is continuing to set records every day. […]
