May 7, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today it has appointed four advertising industry innovators to its Board of Directors. Each new member of OAAA’s Board of Directors is a pioneer in the out of home (OOH) industry, all contributing to […]
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]
