Tag: sale

Reps and Warranties Matter When You Sell Out of Home Assets

Reps and warranties matter when you sell out of home assets.   That’s the lesson of Landmark Infrastructure vs R.E.D. Investments.  Here are the facts. Landmark Infrastructure paid $902,358 for the right to receive rent under a billboard lease with a 99 year easement on property owned by R.E.D.  Paragraph […]

21 Ways to Assure Ad Contract Renewal

Annual advertiser contracts are renewed 52 weeks a year. I am surprised by the number of OOH sales reps who wait to engage annual advertisers until just a month or two prior to renewal. Annual advertisers require (at minimum) active servicing every 4 to 5 weeks. Using “checking in” as […]