A hurdle rate is the minimum acceptable return on new capital expenditures. It is the excess cashflow (EBITDA) on a new out of home capital project divided by the incremental cost of the out of home capital project. Two-thirds of Billboard Insider’s readers have a hurdle rate for new out […]
Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects. Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%. One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital […]
A reader asks: I was working with my Controller recently on some financial planning and forecasting and the question came up on what a target ROI should be on a billboard. The ROI or return on investment or hurdle rate is the minimum return you want to see from capital […]
