Tag: ROI study

Anna Bager says the cookie has started to crumble and Out of Home benefits

OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit.  She revealed the key findings of an OAAA study showing how reallocating $$$ to out of home increases  ad spend ROI.  See today’s OAAA  press release. Here are some other parts of Anna’s […]