New York, NY; San Francisco, CA – Firefly, the leading provider of mobility advertising solutions, announced today the addition of Roey Franco as Senior Vice President of Product. Franco will drive overall product strategy and development and lead the product team in this role. “Joining a company growing as quickly […]
By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]
