I was reminded of this quote from the legendary graphic designer earlier this week: “What I feel fortunate about is that I’m still astonished, that things still amaze me. And I think that’s the great benefit of being in the arts, where the possibility for learning never disappears, where you […]
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of […]
GRAND RAPIDS, MICH — Look fast! New OOH for FASTSIGNS is catching audience’s attention along West Michigan highways. Creative and media strategy by advertising agency, Extra Credit Projects (ECP) using billboards to drive their message of delivering fast signs to their customers. “It’s about finding the simplest form of an […]
GRAND RAPIDS, MICH— Midwest advertising agency Extra Credit Projects (ECP) is bringing international awareness and creativity to climate issues through its partnership with Out of Home Advertising Association of America (OAAA) and EARTHDAY.ORG. The campaign supporting EARTHDAY.ORG aims to engage people in conversation and action around climate restoration. “We are […]
GRAND RAPIDS, MICH — Midwest advertising agency, Extra Credit Projects (ECP), is at it again with a new billboard spotted in Grand Rapids.West Michigan’s most award-winning design firm, ECP is known for its simplicity and success in outdoor advertising for many of its regional and national clients.“We have always believed in outdoor ideas that are creatively road relevant. It’s […]
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
Washington, D.C. – Nature’s essential workers will be front and center on ad space donated by members of the Out of Home Advertising Association of America (OAAA) to support EARTHDAY.ORG. Launching on the first day of Climate Week, September 21, the campaign features plants and animals that provide essential services […]
GRAND RAPIDS, Mich—The latest billboard for Mary Free Bed Rehabilitation Hospital, in collaboration with advertising agency Extra Credit Projects (ECP), has viewers doing double-takes.The design, which features a strategically placed fallen ‘F,’ continues the organization’s playful brand voice while reinforcing their mission and message of hope and love during the fall season.While the hospital is nationally known for […]
GRAND RAPIDS, Mich—Muhammed Ali, Betty Ford, Kobe Bryant and other icons are the center of a new book featuring the lifetime national tribute work of creative turned author Rob Jackson and his agency Extra Credit Projects (ECP).Today Jackson announced the release of Reflect, a book cataloging their last 20 years of commemorative billboard […]
DETROIT, MI—Extra Credit Projects (ECP), award-winning advertising agency based in Grand Rapids, Michigan, is expanding its offices to include a new studio in Detroit. “This move has been in the works for a while now. We have a heart for Detroit, with a few members of our team being from […]
