Almost two-thirds of our readers omit prices in a ride sheet. On Tuesday Billboard Insider published comments from several readers in favor of posting prices. A midwest out of home executive explains the case for not putting prices in ridesheets. I saw your article yesterday about rate cards and voted […]
Almost two-thirds of Billboard Insider’s readers omit prices in ride sheets. Here are the results of Monday’s poll. But most of our comments say this is a mistake. Out of home sales expert Kevin Gephart say disclose your prices! I vote a resounding YES…put your price out there!!! The more […]
A reader asks: I have a question when it comes to ride sheets. Should you have your prices in them or not? If so what are the advantages and disadvantages? Do most operators have prices on ride sheets? Billboard Insider’s company, Circle City Outdoor, puts prices in our ride sheets. […]
