Incentives matter. A post-closing performance based payout on an out of home acquisition provides incentive for a seller to artificially boost revenues. That’s the lesson of the Verde Outdoor Media (“Verde”) versus JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”). Here’s the […]
Verde Outdoor Media and Renfroe Outdoor announced back in November of 2021 that Verde had made a substantial investment in Renfroe and became the majority shareholder. The company remained branded as Renfroe Outdoor and Jed Renfroe continued as President/CEO of Renfroe Outdoor. This week, the companies are announcing that Renfroe […]
Many of our readers have asked us about a newly formed out-of-home company called Verde Outdoor. They’ve created some buzz in the OOH market with two significant acquisitions in the latter half of 2021. We reached out to Dave Wood, President and CEO at Verde Outdoor, to learn more about […]
For Immediate Release November 9, 2021 Renfroe Outdoor is pleased to announce that the company has received a substantial equity investment by Verde Outdoor Media. Williamson & Associates represented Renfroe Outdoor in the transaction. “This acquisition is the first by Verde Outdoor Media in the Southeast. We have a small […]
Williamson & Associates recently celebrated its 50th out of home transaction since its founding in 2017, with the sale of Estus Outdoor in Savannah, GA to Renfroe Outdoor Advertising. Billboard Insider talked with the company about the deal. Dick Estus has a long out of home pedigree. Absolutely, Dick Estus […]
By Robert Klausmeier, VP Sales, Renfroe Digital Outdoor Choosing advertising…..it can be hard, right? The media world has splintered into such a fragmented space of ways to deliver content, the choices are exhaustingly vast. Each media outlet comes with a group of professional and polished sales people all holding a […]
By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]
