Tag: renata anderson

Firefly Optimizes Puma Campaign Real Time

SAN FRANCISCO, CALIF. (Feb 3, 2021) — Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third […]