By Janea McDonald, Owner, Edge Consulting You probably obsess over placements, impressions, CPMs, and client retention. But here’s the twist: your people are the first campaign that determines how well everything else works. If your recruitment process is rushed, unclear, or built around “warm bodies,” you’re guaranteeing turnover before the […]
Two reader comments on my column titled How Radio Tries to Take Down Billboard Recruitment Ads. A Billboard Insider reader says technology has hurt the radio industry. With services like Spotify and Xm satellite streaming services being available on many car stereos that are standard issue on new vehicles and […]
Insider spotted a couple cases of public agencies using billboards to get their message out. Valley Central reports that a Houston school district has bought Lamar billboards along Expressway 83 advertising a $52,000 starting salary to recruit new teachers. Waupacanow reports that the town of Clintonville, Wisconsin has rented a […]
