Tag: recession

Industry Verticals Less Effected by Recession

Recession talk is in the air.  At the IBOUSA conference last week Lisa and Dan Nausley highlighted industries that are less likely to be impacted by recession.  They make good candidates to look to for advertising, especially if the economy cools off. To learn more about the sales training and […]

Out of Home and Recession

US Real Gross Domestic Product decreased 1.5% in the first quarter of 2022.  A decrease for two consecutive quarters means a recession has arrived.  The recession could get worse if the fed raises interest rates and tightens the money supply to check 9% inflation. Investors are asking what happens to […]

What the Academics Say About Advertising in A Recession

Research on Advertising in A Recession is the title of an article by Gerard Tellis and Kethan Tellis which was published in Journal of Advertising Research in 2009 in the middle of the last recession.  You can download a copy of the paper for $20 from the Journal of Advertising […]

Out of Home and the Next Recession

It’s been 10.5 years since the last recession.  That’s the longest recovery this century.  No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. What happens to out of home revenues in a recession? Out of home […]

Brad Thomas on Outfront and Recession

Brad Thomas writes for Seeking Alpha where he specializes in publicly-listed REITs. In addition, Thomas is the Editor of the Forbes Real Estate Investor, a monthly subscription-based newsletter. Insider has followed Brad for some time and his take on OOH REITs is thoughtful and always worth a read.  Here is his take […]