Randy Otto is stepping down as CEO at Trailhead Outdoor effective May 1. Otto had been the company’s CEO since 2022. Trailhead’s Chief Operating Officer John Murrow will become CEO. An email was sent to Trailhead employees announcing the transition. About Trailhead Media Trailhead Media is is a private out […]
Tag: randy otto
Randy Otto on Trailhead Media’s Latest Acquisition
Last month Trailhead Media purchased 18 total billboard faces including 12 digital billboard faces from Billboards for Education, a Tennessee out of home operator owned by Matt Richman. The acquisitions gives Trailhead approximately 3,306 total faces including 236 digital faces. Billboard Insider talked to Trailhead CEO Randy Otto about the […]
Short Versus Multi-Year Ad Contracts. What Do You Do?
In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts. Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]
Randy Otto new Trailhead Media President and CEO
Trailhead Media, the private out-of-home company owned by Viking Global Partners, has appointed Randy Otto as President and CEO. Otto has 46 years of experience in the out-of-home industry rising through the ranks at Pattison Outdoor to become President in 2004. Otto retired from Pattison in 2019 and joined Trailhead this […]


















