Tag: ran ben-yair

Ubimo’s Ran Ben-Yair on Data and Out of Home

Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Talk […]

Digital Out of Home: The Key to Marketing to Gen Z

By Ran Ben-Yair, CEO and Co-founder of Ubimo. The advertising industry as a whole is on the verge of a seismic shift. After two decades of learning about and acclimating to the shopping habits of Millennials, they’re being supplanted by the ascending Generation Z, the first generation of true digital […]

Ubimo Self Service Attribution Solution for OOH Campaigns

  NEW YORK, N.Y. (DATE) – Ubimo, a leading location intelligence technology company, today launched an innovative self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. Offered as part of its […]