Clear Channel Outdoor’s RADAR system uses mobile data to assist in out of home buying. Channel Outdoor CFO Rich Bressler spoke favorably about RADAR on this week’s earnings conference call: “By leveraging our aggregated and anonymized mobile location data, RADAR has achieved impressive results for both national and local brand […]
With permission from Dealer Marketing Magazine By Sarah Garonce, Senior Director, Research & Insights at Clear Channel Outdoor Out-of-home advertising reimagines how auto marketers can more effectively engage with consumers along the path to purchase The auto industry is harnessing new technologies, giving drivers experiences they’ve only dreamed about. The same […]
Advanced OOH Advertising Solution Gives Brands Insights Across all CCO Digital/Printed Roadside and Pedestrian Inventory & Against Audience Segments for Optimal Campaign Planning Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today introduced RADARView™, a significant evolution of its Clear Channel Outdoor RADAR suite of Out-of-Home (OOH) advanced advertising […]
More and more smart small screens are coming to big cities. Here’s the press release for the launch of Clear Channel Outdoor’s smart small screen network in San Francisco. The San Francisco Chronicle wrote about the small screen network on Saturday. Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of […]
Fortune’s Jennifer Chiang has written an article titled “Why Clear Channel’s Billboard Campaign is Not That Creepy” in response to several recent articles critical the anti-privacy possibilities of Clear Channel Outdoor’s Radar project. The Radar project overlays mobile and location data from ATT, SM, Placed and PlaceIQ against Clear Channel […]
Adlandtv has a somewhat skeptical piece on Clear Channel Outdoor America’s Radar project. There are some quotes by privacy guardians and the piece ends with a video clip of Tom Cruise in Minority Report being constantly badgered by smart data holographs and ads. Insider’s college kids don’t seem too concerned […]
