The Backpackster, a human powered, measurable media network, today announced the results of a World Cup activation in Inglewood, California, measured with audience analytics from Quividi, a global leader in audience measurement for Digital Out of Home (DOOH) and retail media. During the activation, Backpackster units were deployed at primary […]
Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), today announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a […]
