Tag: QR codes

Readers Say QR Codes a Bad Idea on Roadside Billboards

Lots of Billboard Insider readers agree with Richard Rothfelder that QR codes are a bad idea on roadside billboards… Attorney Marnie Cody says a QR code on a sign is an accident waiting to happen… I couldn’t agree more with Rothfelder’s comments this morning. A QR code on a sign […]

Chris Grosso on Dynamic Advertising, QR Codes, Impressions and a Bright Future

This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso.  In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients.  Today, he talks about how dynamic advertising, QR codes and […]

Sr Ad Execs Increase Use of QR Codes in Out of Home Advertising

Miami, Florida — March 3, 2022 – The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ: ALF), an […]