8 OOH Media Plan Awards Were Presented at OOH: NOW Event in NYC December 5, 2019 (New York) – The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out […]
The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors. The program celebrates outstanding use of OOH advertising by recognizing strategic placement of messaging, excellent creative design, and proper application and attribution of data. OAAA is delighted to […]
Tobaccowala Will Reveal Ad Community’s Perception of OOH Based on Interviews, Surveys Washington, DC (April 1, 2019) – Rishad Tobaccowala, chief growth officer of the Publicis Groupe, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. […]
September 25, 2018, NEW YORK – The out of home (OOH) industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. The “Get Out of Home” campaign, created […]
By Steve Nicklin, Vice President of Marketing, OAAA Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where […]
