December 7th, 2023 SignBird is thrilled to announce a groundbreaking addition to our suite of services tailored specifically for the Out-of-Home Advertising industry. As a part of our ongoing commitment to delivering unparalleled value, SignBird is now offering a Proof-of-Performance Partner Program. Click this link to qualify to be […]
A reader of What’s in a Good Out of Home Ad Sales Contract? asked Billboard Insider what proof of performance language should be in an ad contract. Here’s the proof of performance language in the OAAA sample bulletin contract on the OAAA website. Proof of Performance. A photograph will be […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
