Tag: Primesight

Digital Billboards provide London commuters key information

Insider’s note” :”I don’t want our city to look like Las Vegas” is the trite, unthinking, stale objection which is trotted out to digital billboards.  It completely overlooks how the dynamic programming aspects of digital billboards can provide help consumers as this London digital billboard campaign shows. Clever digital Out […]

New and Noted September 27, 2018

The Tech website Recode has discovered out of home: “Billboards – yes,billboards – are having a heyday in a digital world.” Outdoor ads may soon be traded in the same automated way as online ads writes Digiday in Outdoor advertising braced for its programmatic moment.  Programmatic buying upside is one […]