At the Spring IBO show Broadsign Chief Strategy Officer Ari Buchalter was asked a couple questions about PerView impressions.. Here was his response, lightly edited. You can get impressions from Place Exchange or from Geopath. Will buyers accept Place Exchange impressions on the same basis as Geopath? In our experience, […]
Insider’s Note: We admit we were wrong on our timing. Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 […]
Through PerView, PUBLIC now has access to advanced reach, frequency, and impression data across all screen formats and locations. Dallas, Texas (January 6, 2025) – PUBLIC, a pioneering Out of Home (OOH) media company that blends exceptional art with relevant brand messaging, announced the adoption of Place Exchange’s PerView solution […]
PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers. Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]
