NEW YORK, March 1, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) (the “Company”), announced today that it has been awarded a new contract with the Massachusetts Bay Transportation Authority (“MBTA”) to manage 125 billboards on MBTA’s owned properties. OUTFRONT is scheduled to begin operations on March 4, 2018. This contract marks an expansion of OUTFRONT’s ongoing partnership with the MBTA. OUTFRONT will […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
OUTFRONT has deployed 250 smart digital screens in Boston’s transit system. The MBTA is thrilled by the $100 million in revenue generated from the screens. Boston Magazine writes there’s a backlash against the screens by the Massachusetts Preservation Alliance and Friends of the Public Garden who say that screens […]
TCTimes reports that Outfront Media is seeking to convert a billboard in Fenton Township, Michigan to digital. The board is located on US 23 at Thompson Road. This would be the only one of Outfront’s six billboards in Fenton Township which can be converted to digital. The other boards are […]
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018 College Football Playoff National Championship I’m In campaign was my […]
With a goal to eliminate billboards along the city’s main streets and in pedestrian-friendly districts, the City of Orlando is considering allowing static boards to be swapped out for digital signs. The Orlando Sentinel reports that the City Council is meeting this week and the expectation is they will approve […]
Lamar outperformed the S&P 500 during the fourth quarter of 2017. Clear Channel Outdoor and Outfront underperformed the S&P 500 during the fourth quarter of 2017. Here are the actual numbers. Lamar up 8.74% during the fourth quarter of 2017. S&P 500 up 5.71% during the fourth quarter of 2017. Clear […]
By Jim Campbell, Executive Vice President, Circle Graphics The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards […]
