Insider thinks a public out of home REIT (e.g. Lamar and Outfront) has a sustainable leverage (Debt/Cashflow) of 3.5-4.0. A private out of home company which is under no pressure to pay dividends has a sustainable Debt/Cashflow ratio of 6.0. Sustainable leverage consists of how much money you can borrow […]
NEW YORK, — May 21, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) and Greenridge Farm today unveiled an out-of-home (OOH) campaign calling Chicagoans to think about the quality of their deli meats, cheeses, and sausages. With creative developed in collaboration with OUTFRONT Studios, the campaign combines billboards with OUTFRONT’s […]
Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson, who contributed this quip: “Don’t think of out of home as a medium, think of it as a large.” Here […]
Insider just finished reading the 2017 10-k’s for the public out of home companies. This is not an exercise for short attention spans. The Lamar 10k is 116 pages, Outfront is 123 pages, Clear Channel Outdoor is 117 pages. JCDecaux doesn’t file a 10k but the 2017 business report is […]
Clear Channel Outdoor stock was up 3% for the first quarter while the S&P 500 was down 2%. The market seems to be viewing the iHeart bankruptcy as a good thing because it means Clear Channel Outdoor may find independence and owners who will stop mortgaging the future to pay […]
By Nicole Randall OAAA Communications Director This month, OAAA spotlights the Innovations Committee, asking members, “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?” Kevin Bartanian, EVP Sales & Business Development, StandardVision I would have all creative for […]
The high profile digital billboard in the picture is featured on the New York City DOT twitter page. Queens Chronicle reports that a New York assemblywoman want to have a say in whether a digital billboard should exist at an approach to the RFK Triborough Bridge. The assemblywoman claims the […]
NEW YORK, March 1, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) (the “Company”), announced today that it has been awarded a new contract with the Massachusetts Bay Transportation Authority (“MBTA”) to manage 125 billboards on MBTA’s owned properties. OUTFRONT is scheduled to begin operations on March 4, 2018. This contract marks an expansion of OUTFRONT’s ongoing partnership with the MBTA. OUTFRONT will […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
OUTFRONT has deployed 250 smart digital screens in Boston’s transit system. The MBTA is thrilled by the $100 million in revenue generated from the screens. Boston Magazine writes there’s a backlash against the screens by the Massachusetts Preservation Alliance and Friends of the Public Garden who say that screens […]
