Stock market woes hurt US Out of home operators during the 4th quarter of 2018 although Outfront and Lamar outperformed a dismal market. 2018 was the worst year for the stock market since the 2008 financial crisis. On an annualized based the stock market was down 57% during the fourth […]
The New York Times did a nice feature this week called Digital Data Gives Billbaord Owners More Reason to Love a Good Traffic Jam. It quotes Lamar’s John Miller, Clear Channel Outdoor’s Dan Levi, Outfront Media’s Jeremy Male and iHeart’s Robert Pittman on how they use data to target commuters […]
By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “OOH is an ideal complement to digital advertising, and vice versa. As more brands combine the two for maximum campaign amplification, OOH creatives find themselves […]
Outfront has revised its corporate logo as part of a brand refresh. You can read Outfront CMO Jodi Senese’s thoughts on the brand refresh here. Out with the old… in with the new… The small logo changes from this… to this… Insider asked two billboard/logo designers what they think of […]
NEW YORK, Oct. 30, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a partnership with the Italian National Tourist Board to illuminate the sensational experiences and attractions in Italy to spur first-time and return tourism. With picturesque scenes of nature, historical sites, local culture and more, the campaign […]
Outfront Media had a solid third quarter of 2018. Outfront CEO Jeremy Male started the call by saying “It was a very satisfying quarter. We grew revenues across the board, Billboard, Transit, Local, Nationala, US Media and other.” Here are the results of the 3Q 2018 earnings release. and earnings call […]
Insider attended the DailyDOOH investor conference in New York on Thursday. Kudos to Adrian Cotterill for putting together a great conference. Plenty of talk about programmatic out of home. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas talking about the pending explosion of digital screens in New […]
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
Insider has heard from a couple sources that Fairway is now or may soon be for sale. The price tag is $650 million. It may very well be a financial buyer. Possible OOH suitors all might have barriers to purchase. Lamar has the debt capacity and a stock issuance […]
