Insider has prepared a table of who spent what kind of capital expenditures during 2018. 2018 Capital Expenditures (in millions) Lamar spent the most money ($593 million) in 2018 due to acquisitions and improvements to existing structures. Lamar also spent $15 million on land acquisitions. Lamar owns the land under […]
Here are 5 things Insider learned about Lamar Advertising after reading the Lamar’s 2018 10-k Management Continuity. Lamar’s team has been intact forever. The 10k states “our regional managers have been with us for an average of 33 years.” 33 years with Lamar, not 33 years experience. The Reillys are […]
Here’s an interesting slide from this week’s Outfront conference call presentation. Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018. Static yields were up 7% to $1,828 and digital billboard yields were up 4% to $19,148 which suggest a yield […]
Brad Thomas writes for Seeking Alpha where he specializes in publicly-listed REITs. In addition, Thomas is the Editor of the Forbes Real Estate Investor, a monthly subscription-based newsletter. Insider has followed Brad for some time and his take on OOH REITs is thoughtful and always worth a read. Here is his take […]
Women over-index on the public out of home advertising boards versus the Fortune 500. Here are the numbers for Lamar, Outfront, Clear Channel Outdoor and JC Decaux. Women account for 32% of the board of directors for the four public out of home companies versus 11% of the typical S&P […]
Media Village has a piece titled: Year of the woman: In Congress, IN hollywood and In OOH. The article cites prominent female OOH leaders – Nancy Flether, Kym Frank and Jodi Senese – and mentions the Billboard Insider list of 362 women OOH executives. Huntington Outdoor’s Jena Powell made the […]
NEW YORK, Jan. 3, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) connects brands and consumers in a majority of the top 10 transit systems in the U.S. by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added […]
Stock market woes hurt US Out of home operators during the 4th quarter of 2018 although Outfront and Lamar outperformed a dismal market. 2018 was the worst year for the stock market since the 2008 financial crisis. On an annualized based the stock market was down 57% during the fourth […]
The New York Times did a nice feature this week called Digital Data Gives Billbaord Owners More Reason to Love a Good Traffic Jam. It quotes Lamar’s John Miller, Clear Channel Outdoor’s Dan Levi, Outfront Media’s Jeremy Male and iHeart’s Robert Pittman on how they use data to target commuters […]
By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]
