As we round out the year, OAAA salutes bipartisan political involvement on behalf of out of home media. Here are recent examples – across the country and the political spectrum – that highlight OAAA-member outreach to educate officeholders: California OAAA Board member Jim Moravec leads Stott Outdoor Advertising based in […]
Insider received the following letter, dated November 22nd, by way of a Washington State owner/operator. It is a quick read and Insider would suggest you take a second to read it through. In the correspondence the City of Wenatchee shares: They are reaching out to all billboard operators within the […]
OUTFRONT’s November 2019 Investor Presentation estimates that 125 independent out of home companies account for 35% of the total US out of home market. Not sure where the 125 independent out of home company figure comes from. Perhaps represents just the largest independents. Insider thinks there are 600-1,000 independent out […]
“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up. The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]
This week OUTFRONT Media issued $500 million of 4.625% senior notes to retire $450 million of 5.875% notes. Insider thought you might want to see how this note issue stacks up with the senior debt of the other public out of home companies. As you can see from the debt […]
Insider’s article last week on Formetco’s Todd Heller and the industry response in his search for a kidney donor was a singular example of all the good OOH does in our local communities. The OAAA’s Nicole Randall added in with a Special Report this week expanding on OOH industry involvement. […]
“I think you’ll agree it was another terrific performance for our business” was how OUTFRONT CEO Jeremy Male summarized OUTFRONT’s the third quarter financial results yesterday. Here are some other comments from the earnings call. On the increase in yields First, we’re getting a nice increase in static billboard yields […]
“A noteworthy performance for our company driven by digitization, sales execution and the growing importance of out of home in advertisers’ media mix” was how Outfront CEO introduced third quarter 2019 earnings. Here are the highlights from the third quarter 2019 earnings release and earnings deck. Revenues grew 12% to […]
The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors. The program celebrates outstanding use of OOH advertising by recognizing strategic placement of messaging, excellent creative design, and proper application and attribution of data. OAAA is delighted to […]
Digital billboards have been an important way of communicating with the public during the wildfires in Northern California. Look at this post by Outfront’s Rob Schilling. Insider’s take: The knee jerk “I don’t want our city to become Las Vegas” opposition to digital billboards completely overlooks the public communication function […]
