WASHINGTON D.C. (December 17, 2020) – Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year’s OOH Media Plan of the […]
Clear Channel Executives have been making much of the company’s initiative to cut $32 million in permanent expenses. This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense. The cuts come on top of $100 million in temporary cost savings during the second […]
OUTFRONT has been ranked in Newsweek’s second annual America’s Most Responsible Companies list. Out of 2,000 eligible companies, 400 made the final list, each across 14 different industries. OUTFRONT is the only out of home company to make the list. It was ranked #325, the second media company after Disney […]
If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic. US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. [wpforms id=”9787″] Paid Advertisement
Terminating a lease in response to exorbitant rent demands is not an antitrust violation and having a restrictive sign code is not an antitrust violation. That’s the lesson of Karraa and VMG versus OUTFRONT Media and the City of Los Angeles. Here are the facts. Rabadi Service Station Inc. operates […]
Here’s a chart showing of the change in revenues at the public out of home companies compared to each company’s reliance on roadside billboards. There’s a correlation between how reliant a company is on billboard/poster revenues and how fast it is recovering from covid. Small wonder that Clear Channel Outdoor, […]
On yesterday’s OAAA webinar PJ Solomon investment banker Mark Boidman cited estimates by eMarketer, Magna and Wall Street Research that out of home revenues will grow by 9-16% next year. The big three chief revenue officers were cautious. Lamar’s John Miller said a lot of it depend on what GDP […]
Not good, but improving is how Insider summarizes OUTFRONT’s third quarter 2020 earnings. Here are the results from OUTFRONT’s 3Q 2020 earnings release, earnings deck and conference call. Revenues declined 39% to $282 million during the third quarter of 2020 as primarily because transit revenues are lagging due to low […]
On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool. Absolut has digital billboards […]
