Tag: outfront

ARTIFEX to Takeover Times Square Billboards May 6

New York, May 5, 2021 – Artifex (www.artifex.art), a new digital art project celebrating pioneering creatives, today announced its “NYC NFT Takeover” scheduled for Thursday, May 6, 2021. A preview of art NFTs by 23 artists and curated by Artifex, will be displayed on OUTFRONT Media billboards in Times Square […]

OUTFRONT Revenue Down 33% in 1Q 2021

OUTFRONT is recovering from COVID slower than Lamar.  Here are the results from OUTFRONT’s 1Q 21 earnings release, 1Q 21 earnings presentation and conference call. Revenue declined by 33% to $259 million during the first quarter of 2021.  US billboard revenue was down 17%.  US transit revenue was down 67%. […]

Women Account for 35% of US OOH Board Seats

The US public out of home companies are giving women more board opportunities than the typical Russell 3000 company but need to do a better job appointing minorities to boards. Non-Executive Board Members of OUTFRONT, Lamar and Clear Channel Outdoor 2020 Clear Channel pays board members the most (in excess […]

Who Makes What at the Public OOH Companies

The public out of home executives took pay cuts during 2020.  Here’s a breakdown of who made what at Lamar, OUTFRONT and Clear Channel Outdoor, based on data in each company’s Schedule 14A. Total Compensation for Public US Out of Home  Company Executives 2019 and 2020 compared with last year […]

OOH Bad Debts and Covid

Covid has resulted in an increase in bad debts at the public out of home companies.   Here’s a breakout of who took what writeoffs in 2020. Table 1 – Accounts Receivable Writeoffs for Public US Out of Home Companies (million dollars) And this table shows writeoffs as a percentage of […]

Out of Home Companies Outperform Market in 1Q 2021

The three public US out of home companies outperformed the market for the 3 months ended March 31, 2021.  Outfront was up 15%, Lamar up 14%, Clear Channel Outdoor up 10% versus a 6% increase in the Standard and Poors 500. US Public Out of Home Companies Versus S&P 500  […]

Creative Wins, Still

By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]

OUTFRONT Media Drives OOH Network into the Future with Broadsign Deployment

NEW YORK and MONTREAL — March 23, 2021 — OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the […]

5 Things About OUTFRONT Post-Covid

OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens.  OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid.  Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. 1.  More […]