By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]
NEW YORK and MONTREAL — March 23, 2021 — OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the […]
OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens. OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid. Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. 1. More […]
ATLANTA, GA — March 19, 2021 — ABV Gallery (ABV) and Nifty Gateway are collaborating to bring to life one of the first physical NFT exhibitions in Atlanta, GA. This group exhibition, “Chain Reaction,” will feature leading crypto artists from around the globe on 20 digital displays within the […]
OUTFRONT EVP/CFO Matt Siegel says there are no distressed OOH sellers right now. Here’s a selection of Siegel’s comments at the Deutsche Bank Media Internet and Telecom Conference last week. On Acquisitions We always do tuck ins. We put them on hold when the pandemic hit. We just closed a […]
NEW YORK – March 8, 2021 – OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up […]
Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at the Morgan Stanley Conference this week. The outlook …We certainly feel and see far more positivity…we had a financial advertiser come in with a significant buy for New York Transit with a September laydown with the expectation that by then […]
At yesterday’s Morgan Stanley conference Lamar CEO Sean Reilly said that Covid cost Lamar three years worth of growth and that the company will make it back in two. Here’s a selection of his comments. What’s down? Amusement entertainment and sports runs around 8-9% of our book of business and […]
Outfront is recovering slowly from Covid. Here are the results from the company’s fourth quarter 2020 earnings release and earnings presentation and conference call. Revenues declined by 31% to $336 million in the fourth quarter of 2020. Billboard revenues were down 13%. Transit and other revenues (sports marketing and transit) […]
From a Lamar Press release: BATON ROUGE, La., Feb. 25, 2021 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.75 per share payable on March […]
