Tag: outfront media

OOH Events at 2017 Advertising Week

Stephen Freitas OAAA Chief Marketing Officer This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout […]

Billboard Drone Filming Costs and Challenges

Yesterday Scott Vivian of Drone it Texas posed 8 questions you need to ask before hiring a drone company to film your billboards.  Today Vivian talks about drone filming costs and challenges. What does it cost to hire a drone company to video boards. Cost for a good video shoot […]

8 Questions To Ask Before You Film Billboards With A Drone

More and more out of home companies are using drones to film billboards.  Look at this video of an Outfront Media billboard installation filmed by Drone It Texas. Insider asked Scott Vivian, the owner of Drone It Texas to talk about using drones to film billboards. Scott, do you need […]

Sun, Surf and Sandwich Billboards

GRAND HAVEN, Mich—Midwest advertising agency, Extra Credit Projects (ECP), and local laketown eatery, The Toasted Pickle, are making mouths water across West Michigan. Visitors have seen the new billboard campaign while heading into Grand Haven this summer, urging audiences to grab a bite on their way to the beach. The Toasted Pickle boasts fresh, […]

Celebrity Street Cred: Why It’s Different This Time Around

Jodi Senese Executive Vice President, Chief Marketing Officer at OUTFRONT Media The times they are a-changin’. Yes, they certainly are. I doubt Bob Dylan wrote those lyrics with out of home (OOH) advertising in mind, but they do sum up the state of the industry. The beloved advertising medium of eminent musicians […]

Outfront organic revenue up 3%, cashflow down 1% in 2Q 2017

Outfront Media released 2Q 2017 earnings.  Here are the highlights from the earnings presentation, earnings release and conference call. Organic revenues adjusted for acquisitions increased by 3% to $396 million in the second quarter due to increased transit revenues.  Transit revenues were up 9%.  The company’s billboard revenues increased by […]

OUTFRONT Powers MBTA’s GIF-based Public Service Announcements with GIPHY

NEW YORK, July 13, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced its campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements. Using GIPHY, the world’s first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its […]

Outfront Partners with Brooks Bros

NEW YORK — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the expansion of its partnership with Brooks Brothers on the brand’s latest out-of-home campaign, promoting its new ‘Bursting Into Bloom’ creative that touts the classic Supima Cotton Shirt and Performance […]