Billboards used to rely on static photos and on-paper stats to win over advertisers, but that is no longer enough. As brands look for proof of visibility, traffic impact, and real-world placement, the industry has shifted toward marketing materials that show what a board actually looks like in motion. That’s […]
It’s estimated that the average person is exposed to anywhere from 4,000 to 10,000 advertisements each day from smartphone screens to street signs. It might seem like the billboard is an outdated tool, however when you’re stuck in traffic or glancing up during a walk, a well-placed and well-designed […]
Out-of-home advertising has long been defined by reach, real estate, and the creative power of its displays. But as digital transformation matures across the industry and smaller screens become ubiquitous, a new layer of competitive advantage is emerging, not on the surface of displays, but within the infrastructure that powers […]
Here’s a video which caught Billboard Insider’s eye. It illustrates the benefits of using Outdoorlink’s Vantage controller to manage digital signs. Much to like about this video. It tells the story in only 43 seconds. It features Outdoorlink’s President DJ Jennings, which humanizes the product. And DJ uses simple direct […]
Capturing effective images of billboards at night presents a unique set of challenges for photographers. Low-light conditions, varying light sources, and the dynamic nature of outdoor advertising all require careful consideration and technical skill to produce clear, visually striking images. Achieving the right exposure is particularly crucial to avoid common […]
The world of Out-of-Home (OOH) advertising moves fast, where even minor disruptions can snowball into substantial operational challenges. This was evident during the CrowdStrike outage in July 2024, which disrupted digital advertising systems and left many scrambling for solutions. Amid the chaos, Outdoorlink emerged as a leader in innovation […]
Wrap Up The Year With Outdoorlink and Get a Free SignBird Package! When you fully outfit your inventory with the Outdoorlink Smart Controller, you’ll receive a free SignBird Approach Photo Package—crafted by SignBird’s nationwide creative network. These high-quality, professionally edited photos showcase your assets from every angle, including: Long Approach […]
Outdoorlink is pleased to announce that Mike Donaldson has been appointed as the Managing Director of its newest division, Outdoorlink International. With over 20 years of experience across 10 countries, Mike is uniquely positioned to lead Outdoorlink’s next phase of international expansion. He has a proven track record of driving […]
Two OUTFRONT Chicago digital billboards were hacked yesterday. The hacker displayed anti-semitic messages on the boards. One message said “F*** Isreal” and the other message said “Death To Israel.” OUTFRONT took the digitals dark as soon as it was aware of the hack. Here’s a copy of OUTFRONT’s social media […]
Over the years, Outdoorlink has become an important tech partner to industry leaders, especially in the Out-of-Home Advertising industry. With the creation of its newest division, Outdoorlink International is taking important steps to bring its product suite to companies around the globe. Outdoorlink began in 2007 with a vision of […]
