CNBC reports that Netflix bid $300 million for LA’s Regency Outdoor. There are other bidders. Insider’s thoughts: The bid is new evidence streaming and social media companies value out of home. Regency does lots of business with cable TV, TV and the movie studios. How willing are they going to […]
Tag: out of home transactions
GEFT Sells Indy Signs To Lamar
Indiana out of home advertising company GEFT Outdoor has sold its Indianapolis billboards to Lamar. No price was disclosed. In early 2017, GEFT received approval for two high profile digital billboard structures with 4 faces inside the I-465 beltway in Indianapolis after winning a Reed v Gilbert lawsuit against the […]