Last week Insider wrote about how to get your first out of home advertising client. Today, out of home sales expert Andrea Messimer gives her thoughts on what to do after you’ve bought or erected your first billboard and need a client: #1 First step is to get professional […]
This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers. Do you have a post on how to approach advertisers?” Here are Insider’s thoughts. Compile a ride sheet. The ride sheet should be 1 page and […]
It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political. Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National […]
Last Friday Insider explained a decision not to renegotiate a written outdoor advertising contract even though a client threatened to withold future business. Insider touched a nerve and received lots of comments. Here’s a selection: “I would have either done what you did, or negotiated a contract extension/other upsell on their […]
By Neil Bell, Owner, New South Outdoor. Have you ever gone on a sales call with a potential customer and heard this: “We tried outdoor once and it just didn’t work for us.”? When I hear this from a prospect, I can’t help but think of a dozen questions with […]
By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]
Tech firms have discovered out of home. See Why Tech Companies are Using OOH, Outdoor Advertising Is the New Black or Why Tech Startups Favor Outdoor Advertising. More evidence about the appeal of outdoor to tech startups comes from the March 27, 2017 Greymatter Podcast. Casey Winters is a growth advisor for […]
This is the third in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: […]
SAN JOSE, CA – MARCH 28, 2017 – AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, today announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]
