Tag: out of home creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

Top Five Design Tips For Your First Billboard

This week’s design tips from from Wilkins Media, the OOH and experiential experts.  This article originally appeared in the Wilkins Media Blog.  Insider thanks Josh Friedman for permission to republish. OOH creative requires a special art. Executing strong OOH creative means take into account certain specifics such as distance to […]

Todd Turner on Out of Home Creativity

Todd Turner is the chair of the Creative Committee of the OAAA.  Turner is the National Creative Director at Adams+Fairway Outdoor.  Prior to joining Adams in 2004, Turner was a designer at EB Wall and Associates and Moonlight Creative Group.  An example of Turner’s work is this 2015 Best of […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

The Case For Out of Home Creativity

Creative ads boost market share and revenue.  The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity.  Hurman is a media planner and consultant who’s written a book on the subject.  Here are three takeaways from Hurman’s talk. There’s a link between ad […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Burkhart and Extra Credit Projects on the Physics of Simplicity

This week’s design tip comes from Extra Credit Projects and the Burkhart Advertising Blog.  An outstanding 1 minute video on keeping it simple.  Insider thinks more out of home companies should use video to illustrate good and bad outdoor design.   [wpforms id=”9787″] Paid Advertisement

Wilkins Media Wins 2017 Obie Award for RAV4 Climbing Wall

A ‘mountainous’ accomplishment earned Wilkins Media of East Hartford, CT a 2017 Bronze Obie Award for Custom Installation.  Wilkins Media installed the tallest ever outdoor climbing wall built in New York City – right in the middle of Times Square. The Toyota RAV4 Spectacular Billboard Climb featured a multi-story rock […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]