Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]
Tag: out of home creative
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Phillippe Meunier Says Context Is Everything
“…context is everything…In order to survive, traditional brands need to evolve in a way that uses digital communications in the right context… hardware superstore Reno-Depot created Sky swatches…To showcase the range of paint products Reno-Depot chose the sky as the medium. New technology was then developed by Sid Lee Studio […]
Audi Unleashes Data-Driven Roadside Campaign
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside […]
Gerry Graf on taking over a city with out of home
“My old boss, Lee Clow, would love to talk about “owning a city”. He would always launch a new campaign with OOH. He’d buy up all the key OOH locations and have the whole town talking about his campaign. Apple continued that tradition this year with the fantastic Apple TV […]
Matthew Dearden on digital out of home
Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees. Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Top Five Design Tips For Your First Billboard
This week’s design tips from from Wilkins Media, the OOH and experiential experts. This article originally appeared in the Wilkins Media Blog. Insider thanks Josh Friedman for permission to republish. OOH creative requires a special art. Executing strong OOH creative means take into account certain specifics such as distance to […]
Todd Turner on Out of Home Creativity
Todd Turner is the chair of the Creative Committee of the OAAA. Turner is the National Creative Director at Adams+Fairway Outdoor. Prior to joining Adams in 2004, Turner was a designer at EB Wall and Associates and Moonlight Creative Group. An example of Turner’s work is this 2015 Best of […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
