Tag: opendirect

OAAA Releases New Specs for Automated Selling

WASHINGTON D.C. (May 26, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though […]