This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers. Do you have a post on how to approach advertisers?” Here are Insider’s thoughts. Compile a ride sheet. The ride sheet should be 1 page and […]
It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political. Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National […]
Insider ran into articles in The Balance and on Hubspot which suggest the following: (1) Tuesday, Wednesday and Friday are the best days to prospect. Monday, everyone is organizing for the week. Thursday everyone is racing to finish projects due on Friday. (2) The best time to call if you […]
