By Haleigh Powell, Huntington Outdoor Have you ever seen the movie “The Greatest Showman?” The entire movie is about a boy striving to become better and more in life. Throughout the movie, you watch as he gives up everything in life to achieve “success.” At the end of the movie, […]
Haleigh Powell, a client relations specialist at Huntington Outdoor, is writing a series of articles on how to thrive in sales at an independent out of home company. Today Haleigh talks about overcoming sales objections. Next week Haleigh will discuss how to improve your sales and work on your selling […]
By Andrea Messimer Are Cold Calls Dead? The short answer is No- If you throw enough things at the wall something will eventually stick or you will get lucky. Today, reaching prospects is harder than ever due to the fact there are so many channels. Here are the top 3 […]
Last week Insider wrote about how to get your first out of home advertising client. Today, out of home sales expert Andrea Messimer gives her thoughts on what to do after you’ve bought or erected your first billboard and need a client: #1 First step is to get professional […]
This week a reader asked Insider “I purchased my first billboard a few months ago and have not been able to get any advertisers. Do you have a post on how to approach advertisers?” Here are Insider’s thoughts. Compile a ride sheet. The ride sheet should be 1 page and […]
It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political. Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National […]
Insider ran into articles in The Balance and on Hubspot which suggest the following: (1) Tuesday, Wednesday and Friday are the best days to prospect. Monday, everyone is organizing for the week. Thursday everyone is racing to finish projects due on Friday. (2) The best time to call if you […]
