Nice to see the US out of home industry growth picking up after a weak 2023. Here’s a table comparing US out of home revenue growth with the US economy and inflation for the past two years. US out of home revenues grew 6.8% in the first quarter of 2024 […]
WASHINGTON D.C. (June 6, 2022) – Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total […]
By Nancy Fletcher OAAA President and CEO As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. OAAA’s new leader Soon the OAAA Search Committee plans to make […]
Good news and bad news for out of home revenue growth. The good news is that US Out of home advertising revenues have increased for 33 straight quarters. The bad news is that out of home advertising revenues have trailed the US economy for 8 straight quarters. Here’s the data. […]
