Billboard Insider™

Billboard Insider’s readers do a good job keeping occupancy high.  The billboard industry has a rule of thumb which says that occupancy (sold billboard faces/total billboard faces) should be 80%.  6 out of 10 Billboard readers have an occupancy rate in excess of the industry rule of thumb.   Here […]

  There’s a rule of thumb in the out of home industry that billboard occupancy (sold out of home faces divided by total out of home faces) should be at least 80%. If your occupancy rate is above 90% you may be leaving money on the table by pricing your […]