By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
By Nancy Fletcher, President and CEO, OAAA OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. In October, Nielsen will release new research that shows how OOH activates online advertising. This is the next phase of Nielsen research, building on its recent […]
By Ken Klein, OAAA As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people. Half of “tweens” who died in car crashes were […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]
The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) […]
OAAA is calling all creative types, your “goods” could win a 2017 OBIE Award – the award that honors creative excellence in the OOH industry. The 75th OBIE Awards call for entry has officially hit desks. Recipients have unzipped their packets to reveal the beaded obelisk and are setting their […]
April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards […]
