WASHINGTON D.C. (December 20, 2021) – The lineup of distinguished jurors has been announced for the 2022 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. This year marks the 80th anniversary of the awards program from the Out of Home Advertising […]
By the Out of Home Advertising Association of America Show us how your brand stands the test of time during the 80th OBIEs Call for Entries The OBIEs will return to a live audience in 2022 and we want your creatives to be part of it. Let the world see […]
By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]
NEW YORK, May 26, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) earned six awards during the 78th annual OBIE Awards on May 20 for billboard campaigns designed by its in-house creative team, OUTFRONT STUDIOS. Each year, The Out Of Home Advertising Association of America (OAAA) presents the OBIE Awards, which […]
Step right up! The 2019 OBIE Awards Call for Entries is open. Throw your hat into the ring for a chance to win at ‘The Greatest Sh-OBIE!” The OBIE Awards honor creative excellence in the OOH industry. Does your OOH campaign have the creative strength to defy the odds? […]
By Ken Klein, Executive V.P., Government Affairs, OAAA Scientists call it symbiotic, a mutual benefit. Travel-tourism clients inspire creativity in out of home media (OOH). In turn, the entire line-up of OOH formats works for travel ads. Taxi tops, walls, transit, street furniture, and billboards showcase the wonders of being […]
By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
By Nancy Fletcher, President and CEO, OAAA OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. In October, Nielsen will release new research that shows how OOH activates online advertising. This is the next phase of Nielsen research, building on its recent […]
By Ken Klein, OAAA As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people. Half of “tweens” who died in car crashes were […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]
