By Nancy Fletcher OAAA President and CEO As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. OAAA’s new leader Soon the OAAA Search Committee plans to make […]
May 21, 2019 (Las Vegas, NV) – The Out of Home Advertising Association of America (OAAA) presented 75 OBIE Awards at the 77th OBIE Awards Show, held May 21 during the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas. The OBIE Awards recognize exceptional out of home (OOH) […]
By Nicole Randall, OAAA Communications Senior Director Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped […]
By Nancy Fletcher, OAAA President and CEO After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. Cooperation OOH groups […]
For a week, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by 31 out-of-home operators is a global effort to raise awareness about populations of species in […]
May 8, 2018 (Austin, TX) – The Outdoor Advertising Association of America (OAAA) presented 60 OBIE Awards tonight at the 76th OBIE Awards Show, held during the 2018 Geopath/OAAA National Convention + Expo in Austin, TX. The OBIE Awards recognize exceptional out of home (OOH) advertising design. Spotify received […]
An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
The 2018 OBIE Awards are officially open for entry. OAAA is calling all creative types, who’s going to Steal the Show at the 2018 OBIE Awards? Unlock those creative juices and escape from the rest of the pack with a prized OBIE Award. The OBIE Awards are the oldest and […]
OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]
