Tag: OAAA/Geopath 2017

Freitas on tech, the OBIEs and the next big thing.

Stephen Freitas is Chief Marketing Officer of the OAAA.  He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]

Gordon Borrell On Effective Marketing

We’re in the business of meeting customer needs, not just renting vinyl.  A simple lesson but one which needs repeating.  Here’s a great story Gordon Borrell told at last year’s  Geopath/OAAA 2016 Conference.  The out of home advertiser in the story provides an example of what not to do. A […]