As we approach the highly anticipated 2024 OOH Media Conference, OAAA is announcing the addition of new leaders from across the industry to its distinguished lineup of speakers. As the event gears up to showcase the latest trends, innovations, and insights in the OOH landscape, these newly confirmed speakers promise […]
NEW STUDY FROM BENCHMARKETING FINDS SHIFTING GREATER SHARE TO OUT OF HOME MEDIA DRIVES HIGHER EFFECTIVENESS AND ROI FOR BRANDS DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to […]
By Ken Klein, Executive Vice President, Outdoor Advertising Association of America A new federal rule affecting billboard climbers took effect January 17, 2017. As an immediate step on behalf of the billboard industry, OAAA asked the US Department of Labor to clarify key parts of the complex new rule. On […]
