By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]
Reprint of a OAAA Thought Leadership Piece By Ken Klein, EVP – Government Affairs, OAAA. The election will produce a new Congress, with new leaders and new members on key committees. Elections remind us of the last clause in the First Amendment — perhaps overshadowed by its protection of free […]
By Nancy Fletcher, President and CEO, OAAA. I had the pleasure this weekend of saluting not one but two OAAA member companies celebrating their 100th anniversary. Paul Cook and his family, employees, customers, and friends celebrated 100 years of business for Wolverine Sign Works this afternoon at a Dixieland-music-filled picnic in […]
Kerry Yoakum is VP, Government Affairs for the OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Kerry, how did you get involved in the outdoor advertising industry? Prior to joining the Outdoor Adverting Association of America (OAAA), I practiced as […]
New York, Sept. 6, 2016: As election season kicks into high gear, the Outdoor Advertising Association of America (OAAA) and its members today announced the launch of a national out of home (OOH) public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: […]
$40,000+ Raised to Support OOH Industry Flood Relief Campaign Four days after launching the OOH Advertising for Flood Relief campaign, the industry has already raised more than $40,000. Donations will be provided to the Baton Rouge Area Foundation, which has sent staff members to south Louisiana to determine where […]
Two events in recent months have driven home the importance of training your employees in safety procedures when they climb billboards. In May 2016 an Outfront employee was injured falling from a billboard in St Lucie County, Florida. In April 2016 a safety harness saved a Southeastern Displays employee when […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
WASHINGTON, DC – (August 1, 2016)— The Outdoor Advertising Association of America (OAAA), trade association for the out of home (OOH) advertising industry, today announced it has joined the broader industry in addressing new, emerging ad technologies and practices through the Digital Advertising Alliance (DAA), a self-regulatory organization that implements […]
You need to be vigilant about safety procedures in a world where your workers can be electrocuted by power lines and hurt by falling off billboard structures. Three months ago a safety harness saved the life of a Southeastern Displays employee who fell off a sign. OAAA is hosting a safety […]
