By Nancy Fletcher, President, Outdoor Advertising Association of America. A new report from Deloitte – saying advertising boosts the economy – includes a powerful “kicker” about the benefits of out of home (OOH) advertising. First, the big picture. Deloitte says every euro spent on advertising generates a seven-fold boost to […]
By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 […]
By Ken Klein, Executive Vice President of Government Affairs, OAAA If you like irony, check out the most recent Form 13F filing at the Securities and Exchange Commission (SEC). The State of Alaska’s Department of Revenue continued to hold a $2 million+ stake in Lamar Advertising Company. Said another way, […]
By Nancy Fletcher, OAAA President and CEO. Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year. […]
By Ken Klein, Executive Vice President, OAAA. The billboard industry won in court and expanded the map where digital billboards are regulated/allowed. Revenue-hungry governments continued to explore commercial advertising on the highway right of way. In the waning days of the Obama Administration, its Department of Labor issued new rules […]
November 29, 2016 (New York) – Kinetic, WPP’s context-based agency, was honored with the 2016 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2016 Out of Home Media Plan Awards were presented this afternoon at The AD Club […]
Dan Levi, Executive VP & Chief Marketing Officer at Clear Channel Outdoor Americas authors an article at Media Village.com promoting OOH and the industries new branding initiative as led by the OAAA. A couple of excerpts from the article. For the past several years, out of home advertising (OOH) has […]
November 29, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
What institution has contributed over $2 million towards critical outdoor industry research and to academic scholarships over the past decade? The Foundation for Advertising Research and Education (“FOARE”). FOARE is a private, non-profit 501(c)3 foundation which is administered by the OAAA. Insider talked with the OAAA’s Myron Laible about FOARE. […]
Insider stopped by the OAAA offices for a working lunch earlier this month to discuss the opportunities and challenges facing the out-of-home advertising industry. Insider urges you to visit the OAAA next time you’re in DC. You’ll meet twelve friendly, energetic, creative, hard- working people. Here are pictures from Insider’s […]
