Dan Levi, Executive VP & Chief Marketing Officer at Clear Channel Outdoor Americas authors an article at Media Village.com promoting OOH and the industries new branding initiative as led by the OAAA. A couple of excerpts from the article. For the past several years, out of home advertising (OOH) has […]
November 29, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
What institution has contributed over $2 million towards critical outdoor industry research and to academic scholarships over the past decade? The Foundation for Advertising Research and Education (“FOARE”). FOARE is a private, non-profit 501(c)3 foundation which is administered by the OAAA. Insider talked with the OAAA’s Myron Laible about FOARE. […]
Insider stopped by the OAAA offices for a working lunch earlier this month to discuss the opportunities and challenges facing the out-of-home advertising industry. Insider urges you to visit the OAAA next time you’re in DC. You’ll meet twelve friendly, energetic, creative, hard- working people. Here are pictures from Insider’s […]
Nicole Hayes is OAAA’s Communications Director. She is responsible for public relations, member communications, social media, and public service efforts. Nicole joined OAAA in 2011. She began her career at the National Center for Missing and Exploited Children (NCMEC), where she helped promote implementation of the AMBER Alert system in all 50 states and abroad. Insider talked with Hayes […]
By Myron Laible, OAAA WASHINGTON, DC (Nov. 17) — As the Obama Administration winds down, its Department of Labor issued a new safety rule for general industry walking-working surfaces and personal fall protection, including billboards. Summary The new rule phases out an existing exemption for workers climbing on billboard […]
Insider thanks the OAAA for allowing us to print portions of this article. Nancy Fletcher OAAA President and CEO Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as […]
The OAAA has unveiled a new logo OAAA logo. Stephen Freitas, the OAAA’s Chief Marketing Officer says the mark uses the letter “O” in striking contrast within a red rectangle, setting apart the industry’s first initial against the common rectangle shape of so many out of home advertising panels and […]
AdMobilize, the leading provider of Computer Vision and Audience Intelligence solutions for Out of Home and DOOH, was invited to join the Outdoor Advertising Association of America (OAAA) Innovation Committee ; a trade organization whose member companies represent more than 90 percent of the country’s OOH advertising revenue. As a […]
Steve Nicklin is Vice President of Marketing for OAAA. Steve provides OAAA members, ad agencies, and advertisers with marketing insights and trends, oversees the OAAA marketing research function, and monitors ad spend performance of the OOH industry. His career has encompassed marketing leadership in the cable TV, radio, and retail […]
