By Kerry Yoakum, OAAA Legal challenges to billboard controls were filed in four states, prompted by a 2015 Supreme Court ruling that bolstered free speech protections. Two of those four cases recently have been dismissed, in Rhode Island and Georgia. In late January, the Rhode Island case (Rhode Island DOT […]
Insider thanks the OAAA for allowing us to reprint their recent article. As highlighted in the new 2016 repositioning, OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. OOH is also the fastest growing traditional media in the US. All of these […]
OOH synergy with digital was expressed in the Outdoor Advertising Association of America’s (OAAA) highly-successful Feel the Real campaign, and the tenets showcased are just as relevant today as they were 18 months ago when it launched. Exactly what percentage of OOH impressions are generated by humans? 100 percent real human […]
Sign cases at the US Supreme Court aren’t common. But in 2015, a unanimous Supreme Court struck down a local ordinance because it treated temporary church signs differently than others. This free speech case (Reed vs. Town of Gilbert, AZ) prompts an important question: if the Town of Gilbert’s code […]
Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website). Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about what to look forward to at this year’s convention. Nancy, what were some of […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local […]
OSHA’s 1,200 page fall safety rule revision took effect January 17, 2017. We’ve posted a detailed OAAA analysis of the rule. Here’s Formetco’s Director of Safety Jim Poage summarizing the key aspects of the rule. What does the new rule say The new ruling says that any time that you’re […]
By Nancy Fletcher, President, Outdoor Advertising Association of America. A new report from Deloitte – saying advertising boosts the economy – includes a powerful “kicker” about the benefits of out of home (OOH) advertising. First, the big picture. Deloitte says every euro spent on advertising generates a seven-fold boost to […]
By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 […]
By Ken Klein, Executive Vice President of Government Affairs, OAAA If you like irony, check out the most recent Form 13F filing at the Securities and Exchange Commission (SEC). The State of Alaska’s Department of Revenue continued to hold a $2 million+ stake in Lamar Advertising Company. Said another way, […]
