Insider has financed hurricane frames for several clients. A hurricane frame is a backless billboard frame as opposed to a solid steel or wood billboard frame. Here are the pros and cons of hurricane frames. Pros: Hurricane frames are half the cost because there’s not as much steel. There’s […]
August 16, 2017 (Washington, DC) –Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.0 percent, […]
Todd Turner is the chair of the Creative Committee of the OAAA. Turner is the National Creative Director at Adams+Fairway Outdoor. Prior to joining Adams in 2004, Turner was a designer at EB Wall and Associates and Moonlight Creative Group. An example of Turner’s work is this 2015 Best of […]
One of the perks of an OAAA membership is the OAAA’s weekly Outlook which discusses articles and trends in the out of home industry. This week’s OAAA Outlook had a chart summarizing the results of a study in which Posterscope interviewed 100,000 consumers about out of home advertising. The chart […]
The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but […]
Creative ads boost market share and revenue. The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity. Hurman is a media planner and consultant who’s written a book on the subject. Here are three takeaways from Hurman’s talk. There’s a link between ad […]
This summer, millions will see National Geographic’s rare animal photos on billboards and other out of home formats. On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and […]
Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos Marketers are reevaluating their approach to automated ad-buying and demanding more accountability In February, Kieran Hannon, chief marketing officer of Belkin International Inc., noticed an odd tweet asking the electronics maker why it was advertising on […]
Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar. The webinars are a valuable perk of OAAA membership and a good reason to join OAAA. Here are the highlights. Deployment of autonomous cars will take 20 years if you look at technology […]
During the Digital Advertising Alliance Summit, 2017, an innovation panel devoted to Out of Home Advertising included business leaders discussing how audience data is playing a larger role in this oldest of advertising media. Ken Klein, who leads government affairs, at the Outdoor Advertising Association of America explains how Digital […]
