Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos Marketers are reevaluating their approach to automated ad-buying and demanding more accountability In February, Kieran Hannon, chief marketing officer of Belkin International Inc., noticed an odd tweet asking the electronics maker why it was advertising on […]
Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar. The webinars are a valuable perk of OAAA membership and a good reason to join OAAA. Here are the highlights. Deployment of autonomous cars will take 20 years if you look at technology […]
During the Digital Advertising Alliance Summit, 2017, an innovation panel devoted to Out of Home Advertising included business leaders discussing how audience data is playing a larger role in this oldest of advertising media. Ken Klein, who leads government affairs, at the Outdoor Advertising Association of America explains how Digital […]
Courtesy of the OAAA. For over 125 years, OAAA has served as a pillar of the OOH community, working as a passionate advocate for the industry. From significant research, to informative webinars, to effective tools and more, OAAA offers resources to continue to advance OOH. One tool that is helpful for […]
The 3 public US out of home companies are more risky that than that US stock market based on their betas. The US Stock market beta: 1.00 Lamar beta: 1.13 Outfront beta: […]
Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains 355 slides, but in the interest of time and efficiency, here are the top trends […]
Enter the 2017 OOH Media Plan Awards The 2017 OOH Media Plan Awards Call for Entry is now open. The OOH Media Plan Awards recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. The program […]
Insider has chronicled both the history and agency change that has impacted the Chick-fil-a cows. Now Ken Klein, EVP of OAAA brings us up to date on everyone’s favorite mis-spellers. Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A […]
Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]
In May 2017 Sean Reilly was elected chair of OAAA. Reilly, a Baton Rouge native, joined Lamar Advertising Company in 1989, then a family owned business, founded in 1902 by his great-grandfather Charles Lamar Sr. A Harvard University and Harvard Law School graduate, he worked on acquisitions and real estate […]
