By Kerry Yoakum, OAAA In a closely watched case, a federal judge in Memphis has issued a final order on September 20 in a ruling that invalidated Tennessee’s billboard-control act on constitutional grounds. The case (Thomas v. Schroer) challenged the state’s Highway Beautification Act as suppression of free speech protected […]
Date: September 18, 2017 A new industry task force held its inaugural meeting last week as both buyers and sellers met to discuss meaningful ways to improve the overall OOH business. The new-standing committee is a cooperative venture between OAAA and 4A’s, the trade group representing advertising agencies. The purpose of […]
Warren Brown is a creative partner at Gutthink and Partners and has represented Australia at Cannes. In his Open3 interview, Brown says that what you leave out is more important than what you put in: “OOH trains you to constantly ask yourself, “What can I take out?” It’s what you […]
Stephen Freitas OAAA Chief Marketing Officer This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout […]
By Ken Klein, EVP of Government Affairs for OAAA In a First Amendment victory, a federal appeals court ruled against San Francisco’s required warning labels on advertisements for sugary drinks (September 19). The California State Outdoor Advertising Association challenged the city ordinance, along with the American Beverage Association and the […]
By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees. Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]
Florida billboard attorney Jennifer Sloane has this to say: “At the 11th hour, literally, Hurricane Irma took a more northward bound turn and headed towards central Florida (just west of Orlando). This unexpected turn did not give outdoor operators time to prepare. Luckily no structures have been seen damaged in […]
By Ken Klein, Executive Vice President, OAAA The living former Presidents will appear on billboards as part of a national, nonpartisan campaign to support hurricane recovery. “Never a better time for a call to unity,” said Tom Norton of Norton Outdoor Advertising in Cincinnati. “So great to see our past […]
By Nancy Fletcher, President and CEO, OAAA OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. In October, Nielsen will release new research that shows how OOH activates online advertising. This is the next phase of Nielsen research, building on its recent […]
