“…context is everything…In order to survive, traditional brands need to evolve in a way that uses digital communications in the right context… hardware superstore Reno-Depot created Sky swatches…To showcase the range of paint products Reno-Depot chose the sky as the medium. New technology was then developed by Sid Lee Studio […]
From Richard L. Rothfelder of Rothfelder & Falick L.L.P. Supreme Court Denies Petition for Writ of Certiorari in Scenic America vs Department of Transportation On October 16, 2017, the Supreme Court of the United States denied the petition for writ of certiorari filed by Scenic America in a case watched […]
Ken Klein, OAAA EVP, Government Affairs As Congress considers tax reform, billboard operators are part of a broad, nationwide push to protect deductibility of advertising. “Outdoor advertisers are doing a great job. Thanks so much,” said Dan Jaffe of ANA (Association of National Advertisers). A goal of tax reform is to […]
October 16, 2017 (Washington, DC) — The US Supreme Court today denied Scenic America’s appeal of its failed legal attack on digital billboards, ending a four-year legal battle. “A decade ago, a federal agency responded to questions from States – which is routine — about a new technology known as […]
“My old boss, Lee Clow, would love to talk about “owning a city”. He would always launch a new campaign with OOH. He’d buy up all the key OOH locations and have the whole town talking about his campaign. Apple continued that tradition this year with the fantastic Apple TV […]
The 2018 OBIE Awards are officially open for entry. OAAA is calling all creative types, who’s going to Steal the Show at the 2018 OBIE Awards? Unlock those creative juices and escape from the rest of the pack with a prized OBIE Award. The OBIE Awards are the oldest and […]
By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]
By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
Ken Klein is EVP Government Affairs for the OAAA. Insider interviewed Klein last week about political issues impacting out of home. Digital billboards have been a huge help to public officials combatting severe weather this year. Comments? After Harvey, the FEMA representative responsible for Texas described the billboard industry’s response […]
By Dan Hooper, Formetco Marketing Director When companies look to buy digital billboards and outdoor advertising supplies, they have a choice between large public or private equity companies and family owned businesses. While large public companies and private equities have their advantages, the benefits of buying from an established family-owned […]
